Tuesday - 10 / 3 / 2026
Registration
The Best of Czech Promotion Summit
Friends of Pets: For a Healthy Growth of the Category
Get Together & Pub Quiz
Space for networkingCEO Dinner
For SOCR ČR guests onlyWednesday - 11 / 3 / 2026
Registration
Part A
Beyond the Noise: What’s Ahead, What Matters, What Moves Us
What will it be about?The world has never been louder. Every week brings a new wave of hype — AI breakthroughs, geopolitical tremors, green revolutions — yet real progress depends on knowing what truly matters.
In this high-energy keynote, futurologist Magnus Lindkvist takes the audience beyond the noise to explore the deeper forces shaping retail and society. Drawing on insights from his new book How to Make AI Useful, he unpacks the megatrends redefining growth — from shifting demographics and technological change to the human search for meaning.
Structured around his Wow–Whoa–Grow framework, the talk begins in wonder, pauses for reflection, and ends in movement. The result is a rare mix of perspective and practical optimism — a guide for retail leaders seeking to transform turbulence into momentum and build the kind of human, creative relationships that make growth sustainable.
Magnus Lindkvist
Coffee and Tea Break
Part B
The competition showcase of three nominated projects will be presented by Martin Dolejš, Business Development Director CZ/SK, Mastercard
Want to make it to the finals? Submit your projects here.
Business Lunch
Part C
Smart Store 24/7 – The Future of Retail?
What will it be about?The No. of unmanned stores (Smart Stores 24/7) is increasing year by year in Europe. The different technical solutions are used for a wide range of locations (Rural area, gas stations, hotels, neighbourhood stores, travel retail, soccer stadiums, etc.). The end of the line is not yet reached. What are the opportunities and the challenges in this new market segment in retail?
Prof. Dr. Stephan Rüschen is a leading expert in retail management and has been conducting extensive research on unmanned Smart Stores 24/7 for the past five years. Since 2013, he has served as Professor of Retail at DHBW Heilbronn, where he focuses on innovation, consumer behavior, and the future of retail formats.
Tea / Coffee and Refreshment Break
Part D:Parallel program sessions
The payments world is undergoing fundamental transformation, bringing new requirements for retailers domestically and abroad. We will offer a practical view on preparing for payment modernization, navigating differing fiscal regulations across countries, and maintaining peace of mind when expanding to new markets. We’ll also explore fintech inspirations, smart options for digital receipts, and how to set up a payment infrastructure that is secure, efficient, and customer-friendly.
Customer experience is going through its biggest shift in years. Next-generation standards and modern digital tools are transforming how people shop, make decisions, and perceive brands across channels. Solutions presented will range from more precise product information to effective communication and environments that reflect real customer behavior.
Networking & Welcome Dinner
Gala evening
Special guest: Jelen (band)
Thursday - 12 / 3 / 2026
Parallel Program Sessions E
A practical look at using behavioral science insights in category management: how to build category value, respond to real customer behavior, and use modern planning tools for assortment localization across store types. Includes new possibilities for AI-driven planogram automation.
New customer needs shape new demands on store formats. E-commerce leads growth, mid-size supermarkets and discounters perform strongly, yet all must innovate. Hypermarkets and malls are transforming massively—customers now expect services, experiences, and entertainment.
Consumers are becoming more demanding, informed, and sensitive to food origin, composition, values, and lifestyle compatibility. Retailers and manufacturers will discuss the new opportunities this shift brings, and offer insights into the future of healthy nutrition.
Coffee and Tea Break
Parallel Program Sessions F
A healthy supply chain requires better mutual understanding and data exchange between retailers and suppliers. We'll focus on what information needs to be shared for proper stock levels, efficient planning, and stable product availability. A systemic-science coach will help uncover hidden cooperation patterns and suggest improvements.
How to use customer data to create more targeted and appealing offers, motivate repeat purchases, and build long-term brand loyalty. The average Czech uses 14 loyalty programmes, but their effectiveness varies widely.
Modern technologies are radically changing how retailers operate stores and back-end processes. Smart sensors provide real-time data, advanced analytics improve forecasting and stock planning, and AI tools help enhance pricing management, risk detection, safety, and operational efficiency.