We are currently preparing the Retail Summit 2026 program

10–12 / 3 / 2026 - Prague Congress Centre

Magnus Lindkvist | Trendspotter Extraordinaire

Meet the keynote speaker

Magnus Lindkvist | Trendspotter Extraordinaire

Magnus Lindkvist is a Swedish futurologist, author and trendspotter who combines sharp insights with subversive humour. Known for his “intellectual acupuncture” approach, he has delivered more than a thousand keynotes worldwide, inspiring everyone from global CEOs to policymakers. His performances are celebrated for being as entertaining as they are thought-provoking.

For nearly three decades, Magnus has explored how ideas collide, evolve and shape the way we work, create and live. He makes complex challenges both accessible and engaging, showing how curiosity and creativity drive humanity forward.

Magnus is the author of several acclaimed books on the future, creativity and innovation. His latest, How to Make AI Useful (with MIT scientist Bryan Reimer), offers a clear-eyed look at AI’s real-world impact, guiding readers through three phases – Wow!, Whoa! and Grow! – to understand how AI will transform our shared future. Previous works include The Dare to Be Different Book, The Reset Book (2023), Minifesto (2016) and Creative Friction (2021).

With a background in economics from the Stockholm School of Economics and film production at UCLA, Magnus blends rigorous insight with Hollywood-style storytelling. He doesn’t just study creative clashes – he embodies them, making his lectures unforgettable.

What topics will we explore?

  • Healthy relationships as a condition for success: clear rules, shared KPIs, data transparency with protection of know-how

  • Private Labels 2.0: quality, costs, reputation, product innovation

  • Health and sustainability with impact on business

  • Technology deployment: data analytics and security, forecasting, pricing, availability

  • Customer–brand relationships: CX, loyalty programs, personalization, retail media and impact measurement

  • Operations and format transformation: 24/7, automation, last mile and shrinkage